Strahinja Jovanović is currently a student of graphic design at Academy of Fine Arts and Design in Slovenia, Ljubljana. Born in Serbia in 1999, he finished elementary school and high school in Kruševac. He also went to “Hartija”, private school of Arts in Kruševac, where he studied painting. Learning Art and Design from young age has taught him a lot about visual thinking, but that was not his only passion. His interest in mathematics and physics has moved him to study natural sciences in High School, which as he says “helped him in developing his design and learning how to incorporate different subjects in domain of visual world”.
Awards
Graphis Gold
2025
Graphis Silver
2025
The City of Zagreb International Competition | 3rd Place
2025
Rektorjeva Nagrada
2024
Graphis Silver
2024
Graphis Gold
2024
Mladina Magazine
2022
Graphis Honorable Mention
2022
Graphis Silver Award
2021
Exhibited on Aalto University
2021
Exhibited on Aalto University
2020
Armour Games
2019
Skopje Design Week 2017
2015
Petnica Design Seminar
2015 - 2019
Selected Work for:
Futura DDB
2021 -
Academy of Fine Arts and Design
2018 -
Aalto University
2020 -
Toplarna Tezno Maribor
2025
The City of Zagreb
2025
Faculty of Architecture
2024
Quantstamp
2022
Quantstamp
2022
Quantstamp
2022
WinWin
2022
Mladina
2022
Faculty of Architecture Ljubljana
2022
Wnext Ventures
2021
Visualising Knowledge
2021
Sahovska Zveza Slovenije
2021
Ekten
2021
Armour Games
2019
Outfit 7 Talent Camp
2019
Petnica Design Seminar
2015 - 2019

Memory Forest transforms recollection into exploration. In this VR experience, memories are not retrieved but discovered—hidden in flowers that bloom only when approached. Walk through the forest, find the blossoms, and unlock moments that shape us.

Memory Forest
Aalto University
2021

Each flower holds a memory: a baby’s first cry, astronauts stepping onto the moon. As you draw near, the bud opens, releasing sound and image, light and presence. Memory is not a file to be opened but a space to be entered.

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Created in Unity by a team at Aalto University, Memory Forest uses virtual reality to explore how memory feels. The forest becomes an emotional landscape—tranquil, mysterious, alive with moments waiting to be encountered.

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What if memory were not a file to be retrieved but a forest to be walked through? This question guided Memory Forest, a virtual reality project created by a team of students at Aalto University in 2021, with Strahinja Jovanović as a key contributor. The project explored how VR might represent the experience of memory—not as a static archive, but as a living, breathing space, full of paths to follow and moments waiting to be discovered.

In Memory Forest, the user moves through a dense, tranquil woodland. The trees are tall, the light filters through leaves, the air is still. There is no map, no destination. The experience is one of wandering, of letting the space guide you. And scattered throughout the forest are flowers—delicate buds, closed, waiting.

When you approach a flower, it begins to open. Petals unfurl slowly, deliberately, as if in response to your presence. And as the flower blooms, a memory emerges—not in words or text, but in sound and image, in presence. A baby’s cry, raw and immediate. The crackle of a radio transmission, the distant voice of an astronaut stepping onto the moon. Other memories, too: laughter, footsteps, the whisper of wind through grass. Each flower holds a moment, not explained but experienced.

The metaphor is powerful. Memory, the project suggests, is not something we possess but something we encounter. It does not sit neatly in folders waiting to be opened; it lives in spaces, in associations, in the environment around us. We do not retrieve memories so much as wander into them, triggered by a smell, a sound, a place. Memory Forest makes this experience literal. To remember is to walk, to approach, to wait for the bloom.

The project was built in Unity, a game engine that allowed the team to create an immersive, interactive environment. The forest was designed to feel organic, non-linear—a space to get lost in, not to navigate efficiently. The flowers were placed not on a grid but in clearings, along paths, hidden in shadows, encouraging exploration without direction. The pace is slow, meditative. There is no urgency, no goal, only the forest and the flowers and the memories they hold.

For Strahinja, Memory Forest was an opportunity to explore the intersection of technology, emotion, and environment. VR is often used for simulation or spectacle; here, it became a medium for introspection, for presence. The headset does not transport you to another world so much as invite you into a different relationship with your own.

The memories themselves were chosen for their emotional resonance: a baby’s first cry, the moment humans first set foot on another celestial body. These are not personal memories but shared ones, cultural touchstones that nonetheless feel intimate, immediate. In the forest, they become personal—discovered by you, experienced in your own time, held in the space between the bloom and your attention.

Memory Forest ends not with a conclusion but with a continuation. The forest extends beyond what you have seen; there are always more flowers, more paths, more memories waiting. You leave not because you have finished but because you have been there, because the experience lingers, because the forest stays with you.

In this, the project reflects something true about memory itself: it is never complete, never fully explored, always waiting to be rediscovered.